Barcelona, October 14, 2026. What is actually inside a cup of noodles? That is the question behind a three-year transformation at GBfoods Europe, resulting in a new recipe for Yatekomo and Saikebon, made with 100% natural and recognizable ingredients, without palm oil or artificial additives such as MSG.

The iconic noodle brand's transformation responds to changing consumer expectations around ingredients, and preserves what consumers love about it: taste, convenience, and accessibility. Independent blind taste tests conducted in Spain and Italy confirmed consumers liked the new recipe just as much as the old one, demonstrating that a more natural recipe can deliver the same great taste1.

The reformulation is a concrete example of GBfoods Europe's broader portfolio evolution and reflects its corporate purpose, 'Taste You Can Trust': helping millions of people eat better by offering tasty, natural, healthy, and accessible meals.

Miranda Visscher, CEO of GBfoods Europe, owner of Yatekomo and Saikebon, is leading the brand's transformation with a transparent, bold and disruptive approach. In an unfiltered corporate video, she acknowledges that the previous recipe no longer met the standards the company wants to set, and explains the shift towards a more natural offering.

"Since joining GBfoods Europe, I knew we could play a key role in transforming the way millions of consumers eat across Europe, but that required starting with ourselves. The uncomfortable truth is I wasn't so proud of serving our old noodle recipe to my family. So we went back to the kitchen and created the noodles of the future – the only 100% natural2 noodle – while keeping great taste. We are putting naturality, transparency, and consumer trust at the center of the brand's next chapter", she commented.

Josep Arcas, General Manager of GBfoods Spain, added: "Yatekomo is a much-loved brand in Spain. We were pioneers in creating this category and revolutionised the way people eat. Today, we are leading the way again, taking a bold new direction towards naturality. Staying close to Spanish consumers means constantly listening to and evolving with them, while being authentic in the way we communicate."

Floriana Notarangelo, General Manager of GBfoods Italy, added: "Saikebon has a special place in the lives of Italian consumers, and this transformation is about making sure the brand continues to earn their trust for the future. We are listening to what consumers expect from the food they eat and taking action to bring them a more natural offering, while delivering the taste they love, and being open and transparent with them."

The launch will also give consumers a role in the transformation. From October 14 to October 31, Yatekomo and Saikebon invites consumers in Spain and Italy to hunt down and collect the remaining products made with the old recipe, either in retail stores or at home, and submit photos through the official campaign platform.

The initiative includes a €100,000 prize pool to be shared among the participants who collect the highest number of eligible products, according to the competition rules3.

The transformation marks a new era for Yatekomo and Saikebon, combining a recipe transformation with an honest, transparent, humble conversation with consumers about what goes into the products they eat.

GBfoods Europe is one of the leading players in the culinary and fast-moving consumer goods (FMCG) sectors, operating across 7 countries, with 8 production sites and products present in 50% of European households. Its portfolio includes more than 20 local brands, such as Gallina Blanca, Erasco, Liebig, Star, D&L and Blå Band. With a turnover of around €1 billion and a dedicated team of approximately 2,000 employees, GBfoods Europe is driven by its purpose, Taste You Can Trust, helping millions of people eat better through tasty, natural, healthy and accessible meals. Please find out more on www.thegbfoodseurope.com.

Yatekomo and Saikebon are GBfoods Europe's leading brand in the instant Asian inspired and oriental noodle category in Spain and Italy respectively. Since its launch, it has transformed the instant noodles category by offering convenient, great-tasting and affordable meal solutions that fit modern lifestyles.