Taste You Can Trust
Our manifesto
Food has never been more abundant, yet health is in decline. Over 80% of deaths are linked to preventable diseases like heart disease, obesity, and diabetes. Modern diets are tasty, cheap and convenient, but too often at the expense of our health and our planet. Consumers’ trust has never been lower. While shelves overflow with highly processed products, natural and healthy options remain limited. We are told to choose: taste or health.
It’s time to rethink what we eat, and why.
Born in a time of scarcity, GBfoods was founded to make protein-rich meals accessible to all, building trust through transparency. Ninety years later, present in half of European households, we are committed to carrying that legacy forward: helping millions eat better and shaping the future of food.
At GBfoods Europe, we believe food is more than food. It’s joy, culture, and connections. It’s nourishment for our bodies and our souls. We envision a world where memorable daily meals can also empower healthy lifestyles. That’s why we stand for Taste You Can Trust. Through food that is: Rich in flavour. Naturally healthy. Rooted in traditions. Accessible to all. Bringing you authentic and flavourful broths, soups, noodles and sauces. Cooked in our kitchens with love as you would do at home. Committed to transparency to rebuild your trust, while respecting our planet.
Do you want to join our table?
Our commitment
We aim to promote healthy dietary choices, without compromising on taste or affordability. In Europe, food is plentiful, yet health is in decline. Poor dietary habits are driving chronic diseases across the region. We’re here to provide better food: food that is nutritious, trustworthy, and meaningful, and aligned with global public health priorities.
Our approach
Healthier products
A healthy product for GBfoods Europe is one that provides the right balance of nutrients according to dietary intake needs. By ensuring our products deliver the right balance of energy and nutrients, we promote the inclusion of fibre and proteins while reducing excess salt, sugar, and saturated fats across our portfolio. All without compromising on taste, satisfaction, naturality, or cultural relevance.
Informed choices
We believe that informed consumers are empowered consumers. That’s why we help people make better food choices by providing clear, science-based nutrition information and transparent labelling, following trusted standards such as the Food Information to Consumers (FIC) regulation and our own internal guidelines. We also make nutrition education accessible through our websites, social media, advertising, influencers, and other channels. Our responsible marketing goes beyond compliance; it’s about helping consumers feel empowered to eat healthier every day.
Partnerships
We engage in strategic partnerships and use new technologies to advance science-based policies, foster innovation, and offer healthier, tasty, and affordable choices for consumers.
Our progress
Since 2023, we have completed more than 480 product renovations, reflecting our ongoing commitment to improving the nutritional profile of our portfolio — over 165 of them in 2025 alone, reducing salt and saturated fats while increasing vegetables, proteins and fibres.
Today, 63% of our portfolio is nutritionally balanced, up from 61.5% in 2023, on our way to 70% by 2030 and a fully healthy portfolio by 2035.
In 2025 we launched major innovations to build a naturally healthy portfolio: Liebig’s “Soup in a Bowl” in France, rich in vegetables and a source of fibre, topped with crunchy multigrain seed croutons; D&L’s vegan mayonnaise in Belgium, the same iconic taste with no egg; Touch of Taste ready-to-heat sauces in Finland and Sweden; and Erasco premium soups in glass jars in Germany, made with 100% natural ingredients.
We also renovated Erasco recipes with 8% less saturated fats, and Blå Band is now palm oil free.
Earlier renovations continue to deliver: 57% less saturated fats in Low-Fat D&L Mayonnaise (Belgium), 11% less salt in Liebig soups (France and Belgium), 3% less salt in Tigullio pesto (Italy), and 10% less sugar in Grand’Italia Bolognese sauce (the Netherlands).
All developed in line with our internal nutrient profiling approach based on World Health Organization (WHO) nutritional guidelines.
For more information, please access the full 2025 Impact Report.